Huawei Partner With Leica AG To Produce Superb Camera On Its Future Smartphones - Techpill - Tech Tips, News And More


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Thursday 25 February 2016

Huawei Partner With Leica AG To Produce Superb Camera On Its Future Smartphones

Popular phone manufacturer Huawei has just partner with a well known German camera maker leica this morning with the aim to improve the smartphones manufacturer's cameras, this will not just be beneficial to huawei but also to leica who in turn boost it present in the mobile market.
huawei and leica AG
Today Huawei Consumer Business Group (BG) and Leica Camera AG are delighted to announce the start of a strategic partnership, a co-operation with shared premium ambitions and spirit, which will see both technology and photography brands combining their shared ethos in a long-term commitment to the art of craftsmanship, meticulous engineering and the spirit of winning collaboration, to create a powerhouse in the reinvention of smartphone photography.

Though the press release didn't mention but it seems this partnership is for leica to develop optics in conjuction with huawei in its future smartphones, what this simply means is that the chinese maker's smartphones might feature leica lens in the future. And not just the camera aspect they might also play a role in the design, look and others.

“The legendary status of the Leica brand is founded on a long tradition of innovation, highest precision and craftsmanship. I’m pleased and convinced that the traditional German medium-sized company Leica Camera will bring its values and comprehensive expertise in optical engineering to the long-term partnership with Huawei in order to achieve the best possible imaging results in the field of smartphone photography – and to take it to the next level of quality”, emphasizes Dr Andreas Kaufmann, majority shareholder and chairman of the supervisory board of Leica Camera AG

Huawei is not the first to do this though, lot of smartphones manufacturers has gone this part before, LG’s G5 has a module built with B&O Play, while Alcatel’s latest Idol 4 and 4S feature audio technology created in partnership with JBL. Likewise, BlackBerry’s PRIV has Schneider-Kreuznach optics, and Nokia smartphones from yesteryear had Carl Zeiss lenses just to mention a few.

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