New Nokia Phones Won't Focus On Specs But Will Offer "Premium Quality And competitive Pricing" - Techpill - Tech Tips, News And More

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Tuesday, 6 December 2016

New Nokia Phones Won't Focus On Specs But Will Offer "Premium Quality And competitive Pricing"


Few months ago, Nokia announced that they will be back again on mobile business which will be licensed under a new name HMD Global Oy, though it's has been three years now since the company sold it's hardware business to Microsoft but HMD Global Oy has acquire all Nokia rights from Microsoft, which means all phone will be produced under the HMD Global but will retain the Nokia brands.

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HMD's Chief executive officer, Arto Nummela, in an interview with the Economic Times of India this week, has revealed an insights into the company's plans. He revealed that the first Nokia device to be launched under the new company won't be a smartphone at all, it actually a Tablet. "When we were running the feature phone business in the context of Microsoft," Nummela said, "we didn't stop doing anything, so we were creating new products in the pipeline. One of those is now ramping up as we speak, so we will continuously renew our feature phone line up."
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Nummela revealed that the new Nokia smartphone will be built to offer premium quality and competitive price. According to him:
"It will be premium execution in each and every price point," he explained, "and we know how important our mid-to-low price point devices [are] in India, and we are carefully looking at consumers and what they want us to do."

Nummela also point that, HMD'S smartphones will offer a "design people will easily recognized as Nokia" and he revealed  how HMD will bring its devices to an increasingly congested market.
"We are going to be extremely competitive in terms of the specifications and price," he explained, "but we're not going to be highlighting the megapixels or gigahertz."
The HMD President, Florian Seiche also throw more light on this, saying that the company intends to distanced itself from competition and wants to take human as technology:
We have the brand equity and we want to leverage that to the fullest. Every product, marketing, will be true to the Nokia brand and the foundation of it. Stability, quality, reliability, and then we're bringing in innovation where it matters the most for [the] consumer, and removing the clutter. This will be seen through [the] Nokia line up coming to life again.
The above statement sounds like the new Nokia smartphones will offer plenty of features but HMD is not planning on competing in terms of specs.


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